Qvevri is the name of the clay vessel where the ancient wine was discovered. The Qvevri is part of the intangible cultural heritage of Georgia and has the status of a monument. “Ancient Georgian traditional method of making qvevri wine” is recognized by the International Committee for the Safeguarding of the Intangible Cultural Heritage of UNESCO.

Trademark “QartValley” is the symbol of Georgia made under design solution. In Georgian language “QartValley” also means a Georgian, letter Q is made to be similar of Qvevri vessel, Art as a winemaking skill, Valley as the common relief.